Should you purchase or rent an exhibit? If you only need a booth once, or wish to test a certain type of booth design, then renting is probably your best bet. On the other hand, if your company is planning to attend many shows, then you should consider purchasing a booth.
Consider how many times a year your company will participate in trade shows. Are you a small business or a business just getting started? You may want to consider renting. With the money you save by renting, you will have more money to put back into promotional items, literature, and all of your other expenses.
Renting gives you added the flexibility of experimenting with different styles over the course of many shows. The cost of a rental booth is approximately a third of the cost to own. Styles range from portable pop-up displays to laminate modular displays, and from custom exhibits to tension fabric displays. Each can be arranged in a variety of configurations and combined with flooring, kiosks, literature stands, and other components.
Renting an exhibit may be the wisest choice if you only attend a few shows a year.
For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next show.
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