It is virtually impossible to walk a show floor today and identify which exhibits are rental versus purchased. Most rental designs have some customization, and many are custom designed for specific companies and specific shows.
Quite often, a few custom elements added to the design can give the entire design a custom look even if it’s as simple as some colorful laminated workstations, shelves, or a reception counter. Custom laminated soffits and backlighting are also nice touches that are inexpensive and well worth the investment. As a bonus, if you re-rent the same exhibit, your second rental will most likely be less expensive, since your first rental covered the cost of those custom components.
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